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First bank massive recruitments 2020 for senior marketing executives

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FirstBank Recruitment 2020 for Senior Marketing Services Coordinator (Media Planning and Buying)

Job Title: Senior Marketing Services Coordinator (Media Planning and Buying)

Ref No: 20000037
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

  • Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

Duties & Responsibilities

  • Manage media advertising budget of over N750m
  • Look at the bigger picture to the bank’s media investment
  • Be the best media negotiator in the market achieving more with less
  • Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
  • Analyze and research target audience’s character, purchasing and media habits
  • Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
  • Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
  • Appropriately time media activities, based on usage patterns and seasonal factors
  • Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
  • Lead effort to use bank buildings and other owned properties for advertising
  • Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
  • Maintain the Security of all Information entrusted to the staff
  • Comply with the principles and policies in the Information Security Handbook

Job Requirements
Education:

  • Minimum Education: Mass Communication/marketing or related disciplines

Minimum experience:

  • 6-8 years’ work experience
  • Strong knowledge of media planning and monitoring software and tools
  • Ability to work with minimal supervision

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Senior Marketing Services Executive (Creative Production)

Ref No: 20000035
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objective(s)

  • To produce creative designs that communicate the group’s and bank’s product and corporate messages in line with brand guidelines and policies to ensure brand consistency across all touchpoints.
  • To implement, coordinate and manage the Group’s brand quality assurance initiatives as it relates to branches and operations, aligning to global best practices and business goals.

Duties & Responsibilities

  • Custodian of creative standards with responsibility for quality and pace of delivery
  • Serve as chief motivator of creativity and driver of integrated ideation with responsibility for inspiring the team to deliver outstanding work at all times at a pace that delights stakeholders.
  • Oversee creative production across all spectrums of creative production including animation, live-action video, radio, static, etc
  • Has the responsibility to ensure uptick in the department’s internal customer satisfaction survey
  • Owner of the Banking Group’s Corporate Identity Guide to ensure brand compliance across all touch points
  • Has joint responsibility, with the Head, Brand and Stakeholder Management, to conceptualise integrated communications that deliver best results for stakeholders.
  • Error-free print work all the time
  • Propose at least one BIG IDEA to each stakeholder per quarter
  • Source, maintain and manage an image bank for use by the Group and subsidiaries, advising on image use rights and obligations, expiration timelines and purchase costs and conditions.
  • Ensure implementation of branding elements in each branch is in line with specified requirements (as provided by stakeholders), within budget, and to desired quality and brand guidelines
  • Ensure creative design and production tools are constantly cutting edge
  • Quality assurance of all brand elements

Job Requirements
Education:

  • Minimum Education: Degree / Higher Diploma in Fine and Applied Arts, Architecture, Engineering, Social Science or related discipline will be preferred
  • Higher degrees (MBA)/professional Certification will be an added advantage

Minimum experience:

  • 8 years working experience with a minimum of 4 years cognate experience in a leadership role
  • Ability to work with minimal supervision

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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